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Two general trends expected in 2019 are consumers regaining trust in social media following scandals. More advertisements will be placed and a rise in advertising rates will follow. A trend expected to be popular is the presence of an influencer on a site. Private accounts, which bypass algorithms and directly connect to users, can give brands ways to site personalize. The use of private accounts will enable brands to drive up market share,… Read more
A dominant characteristic of Homo Sapiens is the need to be together. We are a social species, living in groups. This societal structure may have begun because larger extended families made hunting and gathering food easier, children were kept safe, and food supplies were shared. Whatever your place in the tribe it was vital to… Read more
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